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BBA (Bachelor of Business Administration)



Name A. SANTHANALAKSHMI
DesignationAsst. prof and Head
DepartmentB.B.A.,
Mailscasbbaasl20@gmail.com
Contact+91 9489373256
About the Department

The Department of Business Administration at Saraswathy College of Arts & Science aims to provide a robust foundation in business and management principles. The department is dedicated to nurturing future business leaders by equipping students with essential managerial skills, theoretical knowledge, and practical insights. The faculty consists of experienced academicians and industry professionals who mentor students, fostering an environment of learning and professional growth.

Course Details

The BBA program is a three-year undergraduate course designed to cover a wide range of business and management subjects. The curriculum is structured to provide a comprehensive understanding of business operations, enhance managerial skills, and develop leadership qualities. Key components of the course include:

  • Principles of Management: Fundamental concepts of management, including planning, organizing, leading, and controlling.
  • Business Economics: Economic theories and their application in business decision-making.
  • Financial Accounting: Basics of financial accounting, including preparation and analysis of financial statements.
  • Marketing Management: Concepts and strategies in marketing, including market research, consumer behavior, and marketing planning
  • Human Resource Management:Principles of HR management, including recruitment, training, performance appraisal, and employee relations.
  • Business Law: Overview of legal aspects of business, including contracts, company law, and commercial law.
  • Financial Management: Principles of finance, including capital budgeting, financial analysis, and management of financial resources.
  • Operations Management: Concepts and practices related to the efficient production and delivery of goods and services.
  • Organizational Behavior: Study of human behavior in organizational settings, including motivation, leadership, and team dynamics.
  • Management Information Systems: Role of information systems in business operations and decision-making.
  • Entrepreneurship:Principles and practices of starting and managing new ventures, including business planning and funding.
  • Strategic Management: Analysis and formulation of business strategies to achieve long-term goals.
  • Quantitative Techniques for Management: Application of statistical and mathematical methods in business decision-making.
  • Business Communication:Development of effective communication skills in a business context.
Career Opportunities

A BBA degree offers a wide range of career opportunities across various sectors. Some potential career paths include:

Management Trainee Entry-level management positions in various industries, providing exposure to different business functions.
Marketing Roles in sales, marketing research, advertising, brand management, and digital marketing.
Human Resources Careers in recruitment, training and development, compensation management, and employee relations.
Finance and Banking Opportunities in financial analysis, banking operations, investment banking, and financial planning.
Operations Management Roles in supply chain management, logistics, production planning, and quality control.
Business Consultancy Careers as business consultants, providing expertise in management, strategy, and operations to various organizations.
Entrepreneurship Opportunities to start and manage your own business, leveraging the knowledge and skills gained in the program.
Public Sector Careers in government departments and public sector undertakings, particularly in administrative and managerial roles.
Retail Management Roles in store management, merchandising, and retail operations.
International Business Opportunities in global trade, export-import management, and international marketing.
Real Estate Management Careers in property management, real estate consultancy, and real estate finance.
Corporate Communication Roles in corporate communications, public relations, and media management.
Event Management Opportunities in organizing and managing corporate events, conferences, and exhibitions.
Education and Training Careers as lecturers and trainers in business schools and professional training institutes.

The BBA program at Saraswathy College of Arts & Science prepares students for diverse career opportunities by providing a solid foundation in business principles, practical skills, and leadership qualities, making them well-equipped to succeed in the competitive business environment.